There’s a new Rhythm and Blues artist who just came into public view who makes hot new music, and he is shaking up everyone’s notions of what radio friendly, r&b, or pop tunes can be like. Traditionally, pop music has been thought of as fun fluff – meaning, it’s like cotton candy. Pleasant and fun for the moment but not what would be described as meaningful or substantial.
It generally focuses on a few ubiquitous subjects, such as falling in love or out of love, and it relies on about fifty rhyming words which show up in the millions of tunes put out by the hundreds of singers which all sound precisely the same (for example, “love” and “above” – you get the idea). This is the kind of music you would use if you had a personal trainer certification and teach an aerobics class. On the opposite extreme, you have what one would think of be described} as serious music. This would encompass types of music such as jazz or classical, or even lyrically witty and more grown up style bands such as Dave Matthews band. This genre is awesome, but is not what would be thought of as fun, or the type of music that would make you get up and dance. There’s serious music and then there’s fun music – and never the twain shall meet. Until now.
With his hit single Big for Me, Jd Webb is shifting those concepts and labels around. Prior to being given the review copy of Jd Webb’s Big for Me as a niche marketing webmaster with many music sites, admittedly, I was thinking it would be your usual R&B dance jam. “I give it a 10, it’s got a good beat, you can dance to it,” type of music. And Big for Me definitely is danceable fun for your iPod or for the club, to be sure. But it also explores a deeper idea. It’s not just about that overwhelming feeling of first attraction – it’s about a protagonist who is surprised when seeing himself making considerations in his life to accommodate his love interest and be more conducive to their shared life. It’s not his usual behavior, which is the reason he says, “That’s Big for Me.”
The song takes the idea of falling in love and explores it in a way that is deeper and more fascinating than the surface. And any person that’s been in love can tell you that the emotions on that level of love are just as strong and just as wonderful as the first attraction – actually, more so! In the same way, Webb’s music has taken the Pop genre and taken it to a level that’s deeper and more interesting. And, just like love itself, that’s made it so much fuller and richer – and infinitely better.